This guide is a free introduction in how to get users.

A surprising number of startups have changed their marketing priorities — and even pivoted their product — after reading this guide, saving them months of failed experiments. We hope the investment is as worthwhile for you.

The docs should take about an hour to read through and another 2-4 hours if you decide to make the deliverable at the end.

-Got Users

Docs

Introduction

Growth Strategy

The Who: Your Target Persona

The Why: Bad Alternatives (& Value Props)

The How: Acquisition Channels, Buyer’s Journeys, and Samples

Growth Loops

Deliverable

Your First Growth Strategy

More Resources

The USERS Growth Framework

High-level Growth Approach

RICE Prioritization

Value Props Project